Facebook is constantly evolving and changing, outdated features are being tweaked and new features are continuously being introduced. The social media giant has one objective in mind. Facebook strives to provide its users with the most relevant content that will keep them engaged on the platform for the longest time possible.
Mark Zuckerberg and his senior team made it clear at the annual Facebook F8 conference in San Jose, CA, that Facebook has introduced this new groundbreaking update to transition the platform into “the privacy-focused platform”. This new privacy focused platform provides more visibility to original content creators and Facebook Groups.
Changes to Video
We all know that video has been the most important format for digital marketing for a long time now. Facebook has continued this trend with its most recent algorithm changes. The News Feed algorithm will now reward original content creators that are getting above average watch time and more repeat views with higher visibility. In the same time, the News Feed algorithm will reduce visibility for unoriginal content and repurposed videos.
It’s all about adding value and retaining the audience for the longest time possible.
In a nutshell, it is about incentivizing content creators and marketers to create original content that resonates with their target audience. Below are 3 tips that can help you on this front:
Share valuable content. This is the most obvious one. Grabbing your audience’s attention with original, relevant, timely and engaging content is the most important thing to do.
Optimize for search. Think of what keywords and phrases your audience would search for and including them in your description and title will go a long way.
Stay consistent. Do you want your content to be seen? You must be consistent in your posting frequency and most importantly in the quality of your posts!
Huddle into Groups!
If you have not noticed yet, Facebook Groups now have a significantly higher visibility on the new Facebook mobile app’s News Feed. Groups have always brought like-minded people together and have created valuable communities where every member of a group is able to be heard and communicate with their peers.
There are thousands of Groups on Facebook virtually creating micro communities for everyone. With the new update these communities are getting as much attention as your Facebook friends, proving the notion that connecting with specialized groups is as valuable (and more relevant at times) as keeping up with friends. With that in mind, we can expect to see more specialized groups with specific functionalities in the future.
The iOS and Android apps have already started rolling out the updates right away. With the desktop version of the platform to follow in the coming months.