Since you are here, we assume you already realize the unavoidable need for social media marketing and the tremendous value it can add to your overall marketing efforts! Also, with so many agencies offering their services, it is clear just how difficult it can get to choose the right social media marketing agency for your brand.
The truth of the matter is that social media marketing can get very tricky, consume a lot of time, and take a while before you see results on your bottom line. Add to that, the fact that there is no one, set way of doing social media marketing! This will bring you right around finally realizing that you are in need for professional help.
So, what should you look for in a social media agency before you hire them for your brand?
1. What is their measurement of success on social media
This is a very important question to ask any agency before you hire them, you need to understand what is it that the agency defines as successful efforts. Some agencies focus on the number of followers you have on your social media platforms, where others might turn towards user engagement. Figure out what exactly you are looking for and make sure that their values align with yours so that together you are both headed in the same direction.
2. Social media agency vs. digital marketing agency
You will find that digital marketing agencies provide social media marketing services in addition to other services – which is not always ideal. A lot of agencies offer social media marketing as one of the smaller services in addition to a wide range of other services which is usually given more focus. Given that social media is such a vast universe where you have endless forms of platforms, marketing tactics, specific content requirements, and everchanging algorithms, features and functions, it is easy to say that specialized social media agencies come with greater value compared to an agency that is only looking to expand their marketing services offerings. There is great value in specialization!
3. Pricing model and scope of work
At the end of the day, it all comes down to how much an agency will charge you for any given service. You don’t want to be overcharged and you don’t want to pay less to lose out on valuable services that can really help your brand. I light of the many different pricing models that agencies adopt – it is important to know what the primary services are you need and make sure that the agency’s pricing model works for you and of course falls within your budget.
Also, don’t be alarmed if asked what your budget is – being on the other side of the conversation, knowing what the client’s budget is can really help put together a tailored scope that would address the client’s needs within their budget.
It is important to note that, some agencies will charge an hourly rate and others will charge for a predefined set number of deliverables – choose what works for you. You could also ask if the agency is willing to adopt your preferred model, if you know exactly what you need and are looking for.
4. Client lists and average client lifespan
A good measurement of a successful agency is also knowing the caliper of clients that they work with, how long have they been working with each of these clients, what kind of work they have done for them and their success stories. Also, don’t be afraid to go to their client’s social media pages and gauge the kind of work they are currently doing for them. It is a great way to get a good idea of what exactly you can expect from the agency.
It all boils down to chemistry! Just like any relationship, a client – agency relationship is based on chemistry, how well do you get along. Meet the team, ask them questions, test their knowledge, gauge their commitment and most importantly get to know the people that will be working with you for a long time to come – after all social media marketing is a long-term commitment and an ongoing effort that reaps beautiful bountiful relationships with your customers and fans.
Social media agencies can really help tailor their services to you and your brand. It is all about knowing what you want and are looking for. But remember, quantity does not always mean quality and quality does not always mean it has to be expensive.